Classic Lemonade — $2.00
The Foundation

4 lemons (squeezed fresh), ¾ cup cane sugar, 4 cups filtered water, ice to the logo line. Yields one pitcher (6 cups). The recipe hasn't changed since day one because it didn't need to.

Strawberry Lemonade — $3.00
The Premium

Classic base + 6 muddled strawberries per pitcher, strained. The color alone sells it — that natural pink is unmistakable. Seasonal strawberries only. When they're out, it's off the menu. No frozen.

The Arnold Palmer — $3.50
The Upsell

Half classic lemonade, half house-brewed iced tea. Tea: 4 Lipton bags steeped 5 minutes in boiling water, cooled overnight. The ratio is non-negotiable. 50/50 or it's not an Arnold Palmer.

ParameterClassicStrawberryArnold Palmer
Lemons per pitcher442 (half volume)
Sugar (cups)¾½ (berries add sweet)⅓ (tea is unsweetened)
Water (cups)442 + 2 cups tea
Special ingredient—6 strawberries4 tea bags
Target Brix11-12°12-13°9-10°
Cups per pitcher666
Cost per cup$0.20$0.42$0.26
Margin90%86%93%

The Arnold Palmer was introduced in Summer 2026 specifically to lift average ticket price. Early data confirms the thesis.

Classic

45% of sales. The gateway drink. Most first-time customers start here. Repeat buyers often graduate to premium.

Strawberry

35% of sales. The visual seller — customers in line see the pink and switch their order. The Instagram drink.

Arnold Palmer

20% of sales (and growing). Appeals to adults. Highest margin on the menu. The strategic play.

We price on value, not cost. A $2 fresh lemonade from a kid on the sidewalk is an impulse buy. A $5 lemonade requires justification. Stay in impulse territory. The margin takes care of itself.

The $2 Principle

Nobody thinks twice about $2. It's a coin and two bills. It's less than the parking meter. The friction is zero. Premium drinks at $3-3.50 feel like "treating yourself." Stay under $4 or the magic breaks.